JUSTIN SHER
Trusted Expertise in Sports Memorabilia, Auctions & Authentic Collectables
Justin Sher, MSC Sports Memorabilia
Justin Sher has been part of MSC Sports for more than 25 years, bringing deep experience in collectable sports memorabilia, authenticated signed items, and charity auctions.
Over the years, he has worked closely with leading South African sporting organisations, individual players, trusted international suppliers, and some of the country’s most recognisable sporting names. He has helped produce unique originally signed memorabilia with legends such as Handré Pollard, Bryan Habana, John Smit, Joost van der Westhuizen, Graeme Smith, Jacques Kallis, Ernie Els, Retief Goosen, Baby Jake Matlala, and many more.
Justin has also conducted more than 500 charity auctions, helping raise over R50 million for worthy causes through the sale of memorabilia. His strong relationships with current and former Springboks, Proteas, and other sporting personalities allow him to assist with the sale and donation of match-used and personally significant items.
Passionate, genuine, and deeply connected in the memorabilia world, Justin plays a central role in MSC Sports Memorabilia’s commitment to authenticity, trust, and professional service.